The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

How To  Identify, Recruit, And Train A Diverse Sales Team That Sells   Your company’s hiring process must have key steps and criteria for hiring a sales team that will consistently maximize profit.  They should be able to identify, recruit and train a diverse sales team that will push the business forward.    For the last five years Amos Schwartzfarb has been the managing director at Techstars in Austin, Texas and is now running his fifth program for Techstars. In the mid 90s, prior to his job in Austin, Amos led an early-stage sales organization and just late last year, he published a book called Sell More Faster.      Hiring the right people When hiring, Amos believes that many founders and CEOs often look for the characteristics they think a salesperson should have, even before they’re able to answer three important questions. He refers to them as W3:     Who is your customer?    This identifies the people who are actually buying your products, considering every detail. What is their title?  What type of