The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Finding the Right Blend of Personalization and Automation In Outbound Sales   There has to be a balance between personalization and automation in outbound sales. The question is, how do you keep the right blend of the two? In this episode, we’ll discuss how to personalize the method of automation.   Stephen Lowisz always says that he sucks at everything except sales. He was 16 when he started selling consulting solutions. He didn’t make any money at first but even with no formal training he was able to study the process and he made his first 1.1 at 19. When Stephen started sales, it was old-school smile-and-dial. It was a time of manual effort - finding people, getting their data, putting it on SalesForce, and calling. Things are different now.   The lack of interest in effective outreach Outbound sales isn’t necessarily viewed as appealing. The appeal comes later when you’re collecting the check. Outbound sales is considered spam because we often get automated messages from a variety of sources. Many sales t