The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Becoming the Best Storyteller Possible   Jim Benton is the CEO of Chorus AI, a leader in conversation intelligence, who helps people understand the conversation that their sales teams are having with their customers.    Technology is more important than ever as it can be used to tell stories that help your clients understand what it is you offer. However, with the pandemic, it is all the more challenging to know these stories within your sales team and what their activities might include.   Becoming the best storyteller Three ways to become great storytellers:    Authenticity  A sales rep can be authentic and relaxed when he’s prepared. He has to understand what’s required of him to be present in the conversation and not be distracted.   Experience Experience is tied to authenticity. The  most authentic stories come from those that you have personally experienced. New sales reps who don’t have stories of their own can share what they observe. This means paying attention to the details of what is going on arou