The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

TSE 1359: How to Properly Uncover Customer Pain Points

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Getting to know Adam Springer  Adam Springer helps B2B startups with their technical sales process by offering his expertise in building systems to help businesses get to a million dollars in a year or less.  Uncovering customer pain points Uncovering pain points is especially important during the qualification stage. Pain points include the prospects’ frustrations, what causes fear, and the goals they want to achieve.  A business must have its ideal customer profile because each person that a sales rep speaks to has their own pains and these pains affect them in different ways. It’s important to understand who you’re selling to in order to come up with the best approach to address their pain.  Sales reps must understand what their prospects are dealing with if they want to know their customer pain points.  When making calls, the goal of helping must be mutually beneficial. If you see that your products or offers aren’t the answer to their problems, you need to tell them and respectfully let them go.  Bring