The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Getting to know Martin Heibel Martin Heibel’s career has centered around software sales and he is now the co-founder of Ciara, the company where you can find the CRM software tool he calls The Conversation Assistant. Win deals on the Phone Right now reps are having to go back to the beginning of sales relationships and take a look at what the needs of their customers actually are as their needs may have changed. This involves revisiting their USP, their pitch, and how they will approach their customers. As the situation changes, it’s important not to make any assumptions. Make sure that the pitch is inline with the customer’s most current needs.  Martin’s messaging detects the customer’s needs and  pain points.  It used to be that customers would go take part in outbound cold-calling in order to be qualified and these leads would be passed on to sales people. This has changed. It’s time to rethink the process from the first contact and marketing to a qualified lead to actually closing of the deal.  Good rapp