The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Getting to know Cody Butler Cody Butler is a marketing coach and consultant for lead generation sales. He helps companies with the toughest aspects of their businesses. In this episode, Cody Butler shares his expertise on how to get responses by crafting effective outreach messages.  Crafting effective outreach message One of the biggest mistakes people make is the lack of brevity. Everyone is so busy they’re sending messages that are dense and hard to navigate.   The messages Cody sends taps into clients’ biggest existing desires. You need to figure out what they want before sending an outreach message.  The goal is to get the person to engage so don’t ask too much in the first email. In this initial email you only need the prospect to raise their hand and say yes!  The second email provides the overwhelming your solution is what they need and you offer a very low key call to action.  In all your communication, what you are looking for is to mitigate potential objections to get the outcome that you want.  G