The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Getting to know Christina Mautz Christina is the chief marketing officer and head of sales at Moz, an SEO platform search engine optimization.   Know your ideal customers The biggest current problem is the abrupt changes that have happened throughout this year. As a result, we are now in a place where we are having to do things differently.  With so many changes, it’s important to really understand your customer and meet with the people who need what you’re offering.  It’s important to slow down instead of speeding up. Take a step back and assess if you really know who your ideal customers are.  As sales reps, we should be building awareness and driving consideration and interest so the customer is ready to purchase.  Understand the buyer’s journey Since the introduction of the internet, the buyer’s journey is no longer linear. The ability to connect and talk with other people online, has made information easy to share across channels. People are now trying to find their own solutions.  Sales reps need to