The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

There are many things we can look forward to with direct mail. In this episode, Chelsea Martin, the co-owner of Nom’s Bake Shop, talks about how direct mail is the new email. Chelsea and her partner didn’t begin their journey with direct mail immediately but as they grew the company, they ventured into the direct mail space. This strategy became even more important as they shifted from a cookie company to a gifting company.  From a cookie company to a gifting company A lot of people forget about direct mail and how it’s an effective way of communicating with clients and prospects.  The bake shop started out as a family project for their father who recently retired. It was a hobby that he could enjoy while getting a chance to interact with other people.  The company was built with her husband, father-in-law, and sister-in-law. They started with a cookie company and expanded into a gifting company.  Entering into the gifting industry as they created cookies that are individually packaged with the customer’s or