The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

The goal for salespeople is to close more deals. In this episode, Sean Doyle talks about the secret to closing.  Sean M. Doyle is with FitzMartin, a sales first consultancy firm that helps companies with their sales, marketing, and alignment. Their approach towards marketing and sales is based on science that drives revenue for their clients, while integrating sales and marketing.  The idea of science-based framework  Most of us love superheroes. As the last touch, salespeople can be seen as the hero for their clients. Most salespeople don’t want the marketing team involved because they have a different process. While the marketing team complains about bad leads, science has a different view. 80% of these leads should be considered to be in a cycle of consideration, preparing to change, and then retreating.  Behavioral science is the transtheoretical theorem of behavioural change according to Prochaska & DiClemente.  There’s more to human behavior than just awareness.  When interviewing an ad agency, ask