The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Today’s guest is Nelson Leitao and he’s going to share important lessons learned about perseverance during a 10-year climb up the customer ladder. In this episode we’ll discuss what that means.  The art of selling Nelson loves his job for two particular reasons: Interacting with people and getting the chance to improve patient experience.  For Nelson, being in the medical sales field, he isn’t only dealing with devices, he is helping people through his products.  Their company’s vision is A day without passion in healthcare is a lost day.  Nelson worked for his company for 25 years already but he’s only been working in sales for 10 of those years.  One hard lesson came from offering the same solution to three different companies. He focused on the sale more than unique customer needs and it cost him two of the three prospects. What Nelson didn’t acknowledge was that there were three different customers, three different processes, and three different needs. Instead of customizing the offer to each company, he