The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

For an organization to succeed, it is important for sales leaders to see the benefits of building a diverse sales team. In this episode, Donald talks about three reasons why diversity and inclusion are important.  The sales statistics The US Bureau of Labor Statistics reported in 2019 that 86% of sales managers were white and 80% of people in the sales occupation are white as well.  Sales is a great field and a huge one. There is still so much space and room for more people.  Three reasons why diversity and inclusion are important It helps you understand your clients better.  A study of the Harvard Business Review in 2013 showed that organizations with sellers who share the same ethnicity as their clientele were  152% more likely to understand their clients’ needs better.  Putting people of the same culture and ethnicity creates a  connection that would help the sales progress. Clients and prospects are more at ease and relaxed when they speak with sales reps who share their culture.  It improves emplo