The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Salespeople know that objections are a big part of sales. In this episode, Brandon Bornancin talks about how to effectively handle objections during discovery.  Objections in the discovery phase There are two things you need to become a millionaire: one, a massive list of everyone you need to sell to, and two: the ability to master and anticipate sales objections.  Brandon became obsessed with sales objections and sales objection scripts. People don’t talk much about it because they’re somehow showing their weakness.  Some salespeople believe that they shouldn’t overcome objections. Salespeople shouldn’t battle it out with prospects.  The truth is if you have a product that would help the clients’ lives for the better, you need to learn to overcome their objections.  Overcoming objections is very much like playing a Super Bowl championship game: you need to be prepared. You need to have all the plays, the strategies to address their objections, and you need to learn most of the possible situations.  Overcom