The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Women are strong willed individuals who can thrive in the male-dominated sales industry. Today’s guest will help us understand how women can thrive in the male-dominated sales industry.  Thriving in the male-dominated industry Cherilynn Castleman released a book entitled, What’s in the C.A.R.D.S: Five Post-Pandemic Sales Strategies.  She’s been in sales for over 25 years and was able to experience the global financial crisis in 2008 first-hand.  When she first started selling, salespeople used to spend 20% of their time building relationships and 80% on sales. This book talks about doing the opposite. 80% of the time should be spent building relationships while the other 20% should be focused on sales.  The book is about how to connect and build relationships with other people. It’s about collaborating with clients and becoming more emphatic.  The Perfect Time to be a Woman Harvard Business Review released a study in May 2020 that women outsell men after a crisis. Women, by nature, are emphatic, collabora