The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Some people perceive that there is a power struggle between the men and women in the sales industry. In this episode, Lorraine Ferguson talks about leveling the playing field for women in sales.  Getting to know Lorraine Ferguson Lorraine Ferguson started her career in sales back in the 80s with a startup technology company. She never thought that she’d see herself in sales.  Back then, there were still no women in sales. She was young and inexperienced then. So, she followed what the other salesmen did.  As a woman in a male-dominated career, she often felt intimidated by the men she met. She felt like she wasn’t taken seriously and there were times when she was only asked to take notes or to go and bring the boss.  As a young girl, she was taught that being good meant accommodating others and knowing her place. She didn’t realize that the principle stayed with her. She found herself buying into the buyer system.  Women not Glamorizing Sales  There is a negative stigma in sales. Many women don’t see sales