The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

The idea of objections is always common in sales. You can’t get away from it but how do you handle objections? How can you handle price objections in this new COVID world?  What’s your view on objections? Objections have always been in sales; these objections are not going anywhere.  The real point, however, is the why. Why are you getting these objections? What are you trying to achieve?  Sales reps need to figure out the why of the objections to be able to move around them.  The sales process isn't only about getting your goal which is closing the deal. It’s about slowing down and understanding the journey. It’s about determining the reason why the prospect is talking to you and why they took the initial call.  We should remember to ask the why for every part of the sales cycle.  Overcoming objections It comes down to having confidence in yourself as a seller and this comes from experience in getting knocked down several times and the experience of getting those wins.  Sales reps need to ask the difficul