The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Sales objections happen all the time but with the health crisis today, it’s a standing question of how the pandemic may impact your customer’s sales objections or how it has already impacted them. Join Donald Kelly and Chris Mele as they talk about the pandemic, customers, and sales objections.  Being in a software company means that the people you’re working with are former executives from other software companies as well.  It’s a very complex environment and so people are critical of the academic principles and the things they adopt because there are real things that work for a software company and there are those that don’t.  For Chris Mele’s experience, how they price, package, and license their technology has a direct connection to the sales force.  The impact of the pandemic on sales objections One of the biggest changes is the aversion to risks and this comes in many different forms. Buyers today are more risk-averse, especially when it comes to new relationships.  Salespeople and companies start se