The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

How does being human on LinkedIn help you improve your sales game and increase revenue? In today’s episode, Ellis Stone joins Donald Kelly for a great conversation about being human on LinkedIn and what it means.  LinkedIn is such a powerful platform for professionals, but everyone in the space is using it effectively.  One of the issues that many are facing is that they’re not human enough on LinkedIn.  Making human connections on LinkedIn People on LinkedIn aren’t being authentic and instead of being themselves, they try to emulate others.  Sales reps are too used to utilizing scripts and sending them out to hundreds of prospects. We don’t have much success with scripts because buyers know that it’s not coming from you. The truth is, people buy from people.  It’s difficult for companies to scale and track custom messages for every prospect. That is why companies opt for scripts or automated messages.  There is nothing wrong with using scripts, especially if you’re new to the sales game, but if you’re alr