The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

President and Co-founder of BombBomb Darin Dawson joins us on today’s episode of The Sales Evangelist to discuss the importance of utilizing video in sales after COVID-19. Running sales marketing and customer success for his video platform company gives Darin key insights to make your post-pandemic sales successful. The importance of video for sales in the post COVID era: The pandemic taught us how to create a new and different customer experience: video. Even once the pandemic ends, people might not be keen to leave the video approach because people can be unique, creative, and (most importantly) themselves.  Any business can replicate and develop new features, but there is no way to replicate people. And video allows people to capitalize on the people and the relationship you’ve built with your prospects. Video is personal, not personalized. Relationships aren’t built over text on a screen: Use video for the back and forth dialogue typically done through text. Video capitalizes on a salesperson’s relatio