The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Working as a sales manager can be tough. Why make it more challenging than it has to be? And without the proper guidance and support, it can be especially difficult to find the right people for your organization. In today’s episode of The Sales Evangelist, we’re joined by Frank Cespedes, senior lecturer at Harvard business school, to learn his strategy for finding and retaining top-level salespeople. There are inherent challenges to hiring within sales.  Not enough people in and outside the sales function that there are challenges in hiring sales that don’t exist elsewhere. People major in engineering, accounting, and finance. There are less than 200 sales courses in the United States universities, let alone majors and programs. As a result, most learning in sales is whatever the company does. Companies on average spent 20% more per capita than they do training other positions. Most learning in sales is on-the-job learning that isn’t a challenge in other business areas. Because so much time is spent training