The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Many tech companies view the idea of SDRs as advantageous because they deal with the tough or mundane elements of the sales process like cold calling, making lists, and following up with inbound leads. But SDRs, with the proper training and support, can be much more. In today’s episode of The Sales Evangelist, we’re joined by David Dulany, founder and CEO of the research and advisory firm Tenbound, to learn how you can develop your sales bench. The elements of a good sales bench: Your SDR team is a group of people who, when needed, have learned the skills necessary to jump into a full sales position when one becomes available.  To understand which skills are most valuable, analyze your recruitment process and list out traits that make someone successful at your company. Are they tenacious, proactive, or require specific technical skills? Create a plan to incorporate training elements for each of those skills for your SDR team and develop ways for new hires to understand what they need to be successful right