The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

The digital shift of the workplace has manifested the need for digital company culture. Digital culture is necessary to improve internal relationships at your company, but it’s integral in expanding your social reach as a company and developing a following that gives you business. In today’s episode of The Sales Evangelist, we’re joined by Tacie Avedikian, VP of Digital Development at Little Bird Marketing, to learn how companies can embrace digital culture to develop a social influence. But first, what does Tacie mean by social influence? The original meaning has shifted a bit in terms of how people use social media.  Leveraging influencers from B2C platforms like Instagram or Facebook and transferring those things into more B2B platforms like LinkedIn or Twitter is critical.  The challenges of hiring new team members:  In the current age, being seen online is critical in bringing in suitable candidates. Because of this digital world, company-wide social influence is vital to attract candidates and client