Lean Startup

Live, No Excuses Customer Development | Cindy Alvarez

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Sinopse

When you have an untested concept, it’s easy to come up with reasons to avoid customer development or ignore the qualitative feedback you’re getting. Cindy Alvarez, author of Lean Customer Development and head of product design and user research for Yammer (a Microsoft company), leads several entrepreneurs through a live problem-solving session, highlighting actionable approaches to customer development challenges.