The Top Entrepreneurs In Money, Marketing, Business And Life

Ep 157 Allison Schaaf, the founder of prepdish.com, an online meal planning service that sends weekly downloadable real food, gluten free, and paleo meal plans. Listen as Nathan and Allison talk about how Prep Dish uses Facebook ads and influencers to acquire customers. 3 Key Points: A great way to acquire new customers is to reach out in places where current customers spend their time. (Blogs, social media, events) Prep Dish has had the most success gaining customers through influencers such as 100 Days of Real Food. For a meal plan service such as Prep Dish, the churn rate varies depending on the time of the year. This can apply to other seasonally dependent services. Bio Allison Schaaf is a chef and nutritionist who is also the founder of Prep Dish. She holds a masters in Nutrition Communications from Tufts Friedman School of Nutrition. Time Stamped Show Notes: 01:00 – Nathan’s introduction to today’s show 01:27 – Allison joins the show 02:08 – Prep Dish started as a personal chef company (that still ex