The Top Entrepreneurs In Money, Marketing, Business And Life

Fritz Heffinger, President at OutCold, an action media company that specializes in creating unforgettable brand experiences in the most unexpected ways. Listen as Fritz outlines the origins of his company’s unique name, and why action media exposure is changing how businesses approach branding and outreach.   Famous 5Favorite Book? – NoneWhat CEO do you follow?— Steve DimeWhat is your favorite online tool?— AsanaDo you get 8 hours of sleep?— NoIf you could let your 20 year old self know one thing, what would it be?—Don’t take life so seriously. Time Stamped Show Notes:01:11 – Nathan’s introduction 01:27 – Welcoming Fritz to the show01:36 – Named after the movie “OutCold”02:12 – How OutCold makes money04:18 – Dive right into unique forms of marketing and communication05:29 – Depending on the variety of experience, they charge between $300-600K06:35 – Revenue in 2015 was $2.5M07:34 – 11 Full-time and 400 Part-time employees08:03 – Take advantage of local people and resources09:14 – Nathan talks about future pla