The Top Entrepreneurs In Money, Marketing, Business And Life

Peter Himler, the man who set up the New York Times’ paywall. Peter’s an experienced PR and media consultant, and the founder of Flatiron Communications. Listen as Nathan and Peter talk subscription vs. native advertising, the growth of content marketing, and the importance of influencers. Favorite Book? – The End of Big What CEO do you follow? — Elon Musk Do you get 8 hours of sleep?— I absolutely do If you could let your 20 year old self know one thing, what would it be?— How to be more assertive with my boss Time Stamped Show Notes: 01:10 – Nathan’s introduction 01:30 – Welcoming Peter to the show 01:55 – Peter helped the New York Times launch their first paywall 02:45 – What can agencies do to make sure they retain talent? 03:00 – Large agencies have invested in digital strategies 04:00 – Flatiron create content marketing for their clients 04:35 – Content sites with a paywall are a growing trend 04:50 – How did you execute the NY Times paywall? 05:10 – The first paywall was unsuccessful - ‘Times Select’