The Top Entrepreneurs In Money, Marketing, Business And Life

Gustav Mellentin. He’s the founder and CEO of Adform in the adtech space. Before that, he was an engineer in the banking world with an MBA, and was also doing consulting. He just recently came back from a European holiday. Famous Five: Favorite Book? – Daring Greatly What CEO do you follow? – Jorgin Vig Knudstorp Favorite online tool? — Vivino Wine App How many hours of sleep do you get?— 6 If you could let your 20-year old self, know one thing, what would it be? – Be bold and do what you think is right   Time Stamped Show Notes: 01:46 – Nathan introduces Gustav to the show 02:20 – Gustav shares his European holiday experience 02:30 – It was pure leisure 02:50 – Adform is a tech company that has developed an ad tech platform 03:13 – Adform typically takes a percentage of the spend in the trading model which is on a monthly fee 03:27 – Adform also has a per usage model for their application software 03:50 – Average fee from the data model starts at $5K 04:23 – Most of the revenue from Adform is from t