The Top Entrepreneurs In Money, Marketing, Business And Life
846: SaaS: $50m Raised, $12m+ ARR To Incentivize Reviews and Influencers
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:19:10
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Sinopse
Mark Organ. He’s the founder and CEO of Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. He revolutionized B2B marketing and the founding CEO of Eloqua, the world leader in marketing automation software, which was acquired by Oracle for $871M. In between, he was the go-to marketing consultant for SaaS companies in North America and Asia. Famous Five: Favorite Book? – Getting to Yes What CEO do you follow? – Dara Khosrowshahi Favorite online tool? — LinkedIn How many hours of sleep do you get?— 6 If you could let your 20-year old self, know one thing, what would it be? – “How important it was to build new relationships with people” Time Stamped Show Notes: 01:40 – Nathan introduces Mark to the show 02:17 – Mark left Eloqua even before the acquisition 03:25 – It was the VCs that pushed Mark to leave 03:54 – Mark still had a great exit from the company 04:10 – Influitive helps companies grow by g