Raintoday's Sales Tips & Techniques Podcast

If traditional marketing methods no longer get clients' attention, then it's time to consider content marketing. You want to think like a publisher and create compelling information that's educational, not sales-related. Listen as Joe Pulizzi, founder and chief content officer of Junta42 and co-author of Get Content Get Customers, explains what content marketing is, describes how to develop a content marketing strategy, talks about how to measure content marketing efforts, and gives an example of a firm that is doing content marketing right.