Muscle for Life

In this episode, I have a meandering conversation with my friend Noah Kagan about various things related to book marketing, productivity, and fitness. In case you don’t know Noah, he was the 30th employee at Facebook, the Director of Marketing for Mint, the founder of Sumo.com and AppSumo.com, and an all-around neat dude with interesting ideas about a lot of things. In this episode, Noah and I talk book creation and marketing and how I plan to go from where I am--about 1 million books sold--to 5+ million sold in the next few years, as well as various strategies for getting in shape and staying productive, including intermittent fasting, how to stay excited about working out, and how to organize your environment to make it easier to stay in shape, and more. Click the play button below to listen and let me know what you think! 3:10 - What is your writing process? 13:44 - What separates you from other health coaches? 16:30 - Do cheat days and binge eating work or does it reverse the effects of working out? 19:16