Home Business Mag Radio

Podcasting is at an all-time high both in production and consumption. 1 in 4 Americans have listened to at least one podcast in the past month and according to Edison Research and Triton Digital, this number will continue to rise. Businesses are using podcasts as a platform for marketing now more than ever. Leading this trend is podcast expert Seth Greene! In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Seth Greene, author of Market Domination for Podcasting and founder of www.MarketDominationLLC.com. Seth explores why podcast users make for an interesting advertising segment, and how small businesses can take advantage of this under-appreciated marketing tool. Subjects discussed in podcast include: * How Seth got started in podcasting * How he became an authority in podcast marketing * How to monetize a podcast without selling ads * How to get guests without an audience * The most common mistake business owners make when it comes to their mark