Home Business Mag Radio

Interview with Norty Cohen, CEO and Founder of Moosylvania Baseball has long since been over for the year and talk of the next big game is here. There will be celebrity endorsements and millions of dollars spent, but it won’t resonate with most. From beer to tech, it’s time to adopt a new mindset and shift your way of thinking as a home-based business owner. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Norty Cohen, CEO and Founder of Moosylvania and co-author of The Participation Game: How The Top 100 Brands Build Loyalty In A Skeptical World. Cohen offers insider tips to guide any progressive brand on building their community - and live TV is not on the list. Subjects discussed in this podcast include: * What a brand community is and how it differs from a brand image * How a company creates a brand community when you are a small biz - where to start * What happened to messaging in advertising * Why it doesn't work the way it used to * How s