Home Business Mag Radio

http://michaelkatz.com/homebusinessmag Since every industry is filled with experienced, capable people, standing out from the crowd – particularly if you live in a word-of-mouth world as most professionals do – is as much a function of being well-liked as it is of being good at what you do. Prospects have trouble discerning who’s objectively better; they have no problem determining who they trust and feel comfortable with. So what can home-based business owners do to make a better connection? In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Michael Katz, an award-winning humorist and former corporate marketer, and founder of Blue Penguin Development. Michael recently published The Likeable Expert: 121 Insights to Start Your Day and Grow Your Business - in which he focuses quite a bit on the topic of likeability and its value in business, and he shares his insight with our audience. Subjects discussed in this podcast include: * What it means to b