Home Business Mag Radio

Do you know the difference between marketing mix and promotional mix? Getting the right mix between marketing and promotions is critical to your home business success. Richard “Capt’n” Henderson and Sherilyn Colleen interview marketing guru Lonny Kocina Author of the Amazon's best seller book "The CEO's Guide to Marketing.” Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in this podcast include: * Whether marketing is something you can do yourself or if you should hire it out * What a brand is and how important it is * The most cost-effective way to get your message out * How important market segmentation is * If there is a way to simplify marketing * Trends in marketing that people should be paying attention to In his best-selling new book, The CEO’s Guide to Marketing, Kocina outlines a six-step process designed to dramatically increase your marketing results. He calls it Strategically Aimed Marketing, or SAM 6. Lonny founded Media Relations Agency, which has served several h