Home Business Mag Radio

Since the late 1990's, email has been the biggest direct marketing channel. Email has evolved, but the same principles apply: Give value, be consistent and targeted. No one knows this better than Scott Keyes, founder of Scott’s Cheap Flights. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Scott Keyes, to talk about how he founded Scott’s Cheap Flights in a Denver coffee shop; and has grown it to 30 team members based across 10 time zones.  As Scott’s Cheap Flights is an email subscription service, Scott Keys understands that it's important to make every email worthwhile in already busy inboxes, to gain credibility. So that your audience will be inclined to refer friends and family.  Scoff’s Cheap Flights has more than one million subscribers, 100K Twiiter followers, 138K Facebook Fans – and broadcasts weekly via Facebook Live. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Tactics to use with email to drive valueSystems or tech