Home Business Mag Radio

Interview with Dr. Michael Solomon author of Marketers, Tear Down These Wallsr Home-based business owners have to reach people through marketing whose reality is shaped by social class, gender identity, culture, and lifestyle choices. Many of these categories are no longer relevant as people access a variety of experiences that cross traditional home business boundaries. So how can home-based marketers understand this new consumer? By tearing down the walls that they have built to describe their customers. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview the perfect person to provide the sledgehammer. Dr. Michael Solomon. He is the author of, Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. Subjects discussed in podcast include: What do home business owners need to understand about lifestyle marketing?How traditional categories that marketers use to think about our customers are obsoleteThe Young & the Restless! How do we capture the hearts, minds - and wall