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Interview with Martyn R. Lewis Author of How Customers Buy... & Why They Don't In a world where everything is on-demand, the way customers buy has changed. Buyers have an abundance of information and choice at their fingertips, and the divide between companies and buyers is wider than ever. Whether you’re an executive, entrepreneur, or marketer, it’s time to look beyond your sales process and focus on how your customers buy. CEO and entrepreneur Martyn R. Lewis (www.buyingjourneydna.com) introduces fresh ideas and methods in his new book How Customers Buy…& Why They Don’t. Richard “Capt’n” Henderson and Sherilyn Colleen interview Lewis, who challenges YOU to rethink your current selling method, whether you’re a one-person home-based business, mid-sized small business or Fortune 500 company. Subjects discussed in podcast include: Six elements of the customer's buying DNAHow today's online buying journey has changed from the past, and why this mattersThe secret to unlocking how a buyer thinksWhat should