Home Business Mag Radio

Interview with Gregg Witt Author of The Gen Z Frequency Every home-based business owner needs a HUGE focus on up and coming Generation Z – GEN Z – customers. That means your business’s brand needs a Youth Engagement Playbook, built on authentic engagement through social likes, comments, video views, sharing and other user-generated content. This direct participation experience builds your brand and is the best way to synch up with GEN Z’s wavelength, tune into their frequencies and form profit-building relationships. With 27% of the global population share and growing, GEN Z will soon be the largest demographic, and why you need a Youth Engagement playbook in your Biz. Richard “Capt’n” Henderson and Sherilyn Colleen interview Gregg Witt on developing this playbook. Gregg is Chief Strategy Officer of Engage Youth Company and co-author of, The Gen Z Frequency: How Brands Tune In and Build Credibility. Subjects discussed in podcast include: Why your business’s brand should be focused on engagement - for GEN Z an