Home Business Mag Radio

Interview with Samuel Dinnar Co-author of Entrepreneurial Negotiation Eighty to ninety percent of all start-ups will fail. While there are many reasons for this, one of the biggest problems new ventures face are poor negotiation skills. According to Samuel Dinnar, a Harvard instructor and business mediator, the single biggest threat to entrepreneurial success is an inability to handle the negotiations that arise in the evolution of a start-up. “Capt’n” Henderson and Sherilyn Colleen interview Samuel Dinnar (www.EntrepreneurialNegotiation.com), on how Home-based entrepreneurs must be able to prevent, detect, and respond to potential negotiation mistakes in each of their interactions. In his new book, ENTREPRENEURIAL NEGOTIATION: Understanding and Managing The Relationships That Determine Your Entrepreneurial Success, Dinnar points to the mix of emotion, uncertainty, complexity, and relationships that makes entrepreneurial negotiation so difficult. Subjects include: Why the ability to negotiate is crucial in gr