Home Business Mag Radio

Interview with Branding Guru and Author Jeff Fromm With more than 1,500 dating apps and websites playing Cupid, the $2.5 billion matchmaking industry is growing. So how can one brand, such as Bumble, win over American singles? According to consumer trend expert Jeff Fromm businesses in allcategories can learn three powerful strategies from Bumble’s meteoric rise. The dating app is changing the rules of dating, one conversation at a time,” says Fromm. Jeff Fromm (www.JeffFromm.com) notes that Bumble breaks down cultural constructs. But the young brand goes beyond matchmaker; it creates a noble purpose from the inside out. These lessons from Bumble can help any home-based entrepreneur break out and grow their business. Richard “Capt’n” Henderson and Sherilyn Colleen interview Jeff Fromm, author of “The Purpose Advantage,” who is a brand and marketing expert. Subjects discussed in Podcast include: An introduction to “The Purpose Advantage” in marketing The Bumble dating site’s success story. 3 things home bu