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Millions of people throw their hat into the ring to become entrepreneurs. But many don’t make it far. One entrepreneur, Joe Pippins, defied the odds and tragic situations to take his business to a whole new level with his innovative product “The Fishing Caddy” (www.TheFishingCaddy.com). Joe pippins has entered into partnerships with four major retailers to have The Fishing Caddy in stores around the country. J Joe Pippins overcame challenges to get his product into competitive retail outlets.[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview Joe Pippins, on his exciting story of overcoming hardships and challenges to get his product into highly competitive retail shelf spaces. Subjects discussed in Podcast include: How did Joe Pippins’ life struggles lead him to where he is today in business? The “Fishing Caddy” product that competes in a demanding retail environment How do you make your company and product stand out for retail sales? Lessons for entrepreneurs who are trying to land big