Masters in Business
Barbara Kahn Discusses the Retail Revolution (Podcast)
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:09:30
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Sinopse
Bloomberg Opinion columnist Barry Ritholtz interviews Barbara E. Kahn, author of 2018’s “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption.” Kahn is a professor of marketing at the Wharton School at the University of Pennsylvania, and has served two terms as the director of the Jay H. Baker Retailing Center.