Science And Creativity From Studio 360

The LEGO brick as we know it was released in 1958. But it wasn’t until 20 years later that the company made its first minifigure, or “minifig.” It was a little modular man with a yellow face: just two dots for eyes and a black curve for a smile. But the humble minifigure populated the LEGO world and gave it heart. It was a very smart move. LEGO has since made a fortune creating Star Wars and Harry Potter sets. There are now hundreds of different minifigures. But one thing has not changed. It’s truly a man’s world when it comes to LEGOs. Very few minifigures are female — and they’re often relegated to being sidekicks. Maia Weinstock is hoping to change that. She’s a LEGO provocateur, rearranging these stock minifig parts to challenge the company to create more options for girls.