The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

TSE 980: TSE Certified Sales Program - "Lazy Outreach"

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Sinopse

I received an email the other day from a sales rep that I found so annoying that I am dedicating this entire episode to the ways you can avoid making the same mistakes with your emails. This episode will give you ideas to make sure your emails grab your prospect’s attention so that he will reply instead of deleting your email. ANNOYING EMAILS The annoying email I received began, “Hello there.” Who is ‘there’? Do they not even know my name? I’ve done 1000+ episodes.  I’m on Twitter, Facebook, and my name is easy to find. The lack of effort on the part of the sender was evident from the very start. It is almost an insult. And it didn’t improve from there as the body of the email in no way addressed my type of business or my needs. It was simply an email blast. It was, quite frankly, a waste of everyone’s time. The days of sending out crappy emails are long gone. You want your emails to encourage a reply, to start the kind of engaging conversation that will lead to a sale now, or in the future. It needs to open