The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Do you struggle with multithreading as a seller? Would you like a secret technique to help you develop relationships with decision-makers? In this episode of "The Sales Evangelist Podcast," host Donald Kelly speaks with Spencer Muhonen on the concept of multithreading in sales and shares strategies and tactics for effectively implementing it. They provide insights based on their experience in the industry, offering valuable tips for BDRs and sellers looking to improve their pipeline and build relationships with multiple stakeholders. Who Is Spencer Muhonen? Spencer is a senior tenured SDR for Awardco, a SaaS company based in Provo, Utah, that focuses on employee recognition and incentives.  He shares his role and highlights the importance of targeting traditional personas in prospecting, along with key internal champions in other departments to strengthen the case for sales. Collaborating With the Sales Department Donald and Spencer emphasize the significance of multithreading in modern sales, as sell