The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

You know that selling to prospects requires understanding how they buy. But you may still be struggling to master this technique. Join me and my guests, Jorge Soto and Justin Dorfman, co-founders of Asset Mule, as they explain how to focus on the buyer’s perspective to build a successful sales pipeline. Meet the Guests: Jorge Soto and Justin Dorfman Jorge Soto and Justin Dorfman are the co-founders of Asset Mule, a company specializing in buyer enablement.  They bring valuable insights on integrating human elements in sales and understanding the psychology and motivations of buyers throughout the process. Instead of relying solely on CRM systems to close deals, they emphasize that understanding each stage of the buyer’s psychological journey accelerates the sales process. Focus on the Buyer’s Journey, Not Just Sales Techniques If you’re still using traditional sales scripts, it’s time to shift your approach. By understanding the buyer’s psychology and putting yourself in their shoes, you can better