The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

When we dive into the nitty-gritty of sales, there’s a critical difference between sales engagement and sales enablement. While both are important, especially when developing relationships with prospects, the differences can be challenging to determine. That’s why, on today’s episode of The Sales Evangelist, Donald discusses what sales engagement is and how you can implement it in your own sales practice. So, what is sales engagement? Simply put, sales engagement is an interaction between you and the prospect. (But there’s obviously more to it than that.) Sales enablement is giving salespeople the tools to know what to say and do it effectively. Effectively implementing sales engagement: Many tools offer both sales enablement and sales engagement. And back in the day, salespeople would dial-up contacts in a phone book. But that isn’t effective today.  Instead of phone book contacts, we rely on intent-based marketing and information to gather potential leads. How can you know if an HR director is looking f