The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Building rapport with prospects is the bridge that fosters trust needed to move through the sales process. In today’s episode of The Sales Evangelist, Donald introduces our newest season of content centered around building rapport with prospects. So what are three things that sellers get wrong with rapport-building? Find out in today’s episode. Sellers put on their fake corporate persona. Just because you represent a company doesn’t mean you need to sound like their answering machine. Avoid fake, salesy language that isn’t your authentic self. Whether speaking to your next prospect or your close friend, you should sound the same. Sellers aren’t interested enough in their prospects. Be interested, not interesting. You should want to listen to your prospect, not try to inform them about yourself (beyond what’s necessary.) People love talking about themselves. So allow your prospects to do that by talking about their interests, career, and company goals. Sellers don’t create a dialogue with their prospects.