The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

In today’s special episode of The Sales Evangelist, Donald discusses the highlights of his new book! Sell It Like a Mango, available on Amazon or at thesalesevangelist.com/mango, is full of principles, practices, and tips to sell your product through a shift in mindset and approach to sales.  The premise of the book: Donald saw many mango vendors in the street growing up in Jamaica. But they all sold the same product! So, why did some mangos sell better than others? Because the seller made the deal. If your product has value, you sell it at that value. Donald set up a mango stand in his front yard, but people couldn’t see him and didn’t come.  The takeaway? Get outside your comfort zone to be a successful seller. This applies to everyone - people will sell the same thing as you, so you need to stand out. In the book, Donald points out common sales misconceptions: Misconception 1: My role as a seller is to convince the buyer to make a purchase. The real job is to educate the buyer to know they should make