Book Marketing Mentors

How can nonfiction authors create a powerful brand for successful book marketing?This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out.Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consistently on social media to grow your audience.Key Takeaways:Branding Basics: Treat your authorship like a business—establish a clear brand identity with a logo and a strong online presence.Color & Logo Strategy: Use color psychology and genre-specific design to make your brand visually compelling.Consistent Engagement: Stay active on social media to build relationships and keep your audience engaged.Avoid Common Mistakes: Don’t try to appeal to everyone—focus on your niche for a stronger reader connection.Free Resources as Marketing Tools: Share valuable content to establish expertise and attract readers to your book.Tune in to refine your book marketing strategy