EOFire | Daily chats with Entrepreneurs On Fire

Jon Ostenson is a top .1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal. Top 3 Value Bombs 1. There is no perfect time for success. Stepping out and fighting through is what separate entrepreneurs to wannabe-preneurs. 2. Entrepreneurship Through Acquisition or ETA is a time consuming process. Existing business sound great on paper because you get a team that is already in place and market awareness but you have to put in mind that whenever you have a change in ownership you will also have a change in culture, key employees and key customers. 3. Traditional start ups once exposed to franchising realized that there is so much benefit in starting on 3rd base because the product and market fit are already proven out and are a lot less risky. Check out J